Our Core Principles
The Foundation of Our Business Since 1951
Guided by Principles, Driven by Excellence
The values that define who we are and how we serve our customers
Since our founding in 1951, Prior Automotive has been built on a foundation of strong core principles. These values aren't just words on a page—they're the guiding force behind every decision we make, every product we manufacture, and every customer we serve.
Our commitment to quality, integrity, and customer satisfaction has enabled us to grow from a small operation in Dallas, Texas to an industry leader in automotive remanufacturing. These principles have stood the test of time and remain as relevant today as they were when Fred Prior first established our company.
As we look to the future, these core principles continue to guide our innovation, our sustainability efforts, and our dedication to providing the highest quality remanufactured automotive components in the industry.
Our Core Principles
The values that guide our business and define our culture
Uncompromising Quality
We never compromise on quality. Every part we remanufacture meets or exceeds OEM specifications, ensuring our customers receive products they can trust.
Integrity in All We Do
Honesty and transparency are at the heart of our business. We build trust with our customers, employees, and partners through ethical practices and clear communication.
Customer-Centric Approach
Our customers are at the center of everything we do. We listen to their needs, exceed their expectations, and build lasting relationships based on trust and satisfaction.
Continuous Innovation
We embrace innovation and continuously improve our processes, products, and services to stay at the forefront of the automotive remanufacturing industry.
Our Commitment to You
How we put our principles into practice every day
Quality Assurance
Every product undergoes rigorous testing and quality control processes to ensure it meets our exacting standards before reaching our customers.
Transparent Communication
We provide clear, honest information about our products, processes, and policies so our customers can make informed decisions.
Environmental Responsibility
Our remanufacturing processes are designed to minimize environmental impact while maximizing product performance and longevity.
Continuous Improvement
We actively seek feedback and use it to improve our products, services, and processes to better serve our customers.
Our Values in Action
Real examples of how our principles guide our daily operations
Quality Control Process
Our multi-stage quality control process ensures every component meets or exceeds OEM specifications. Each part is inspected, tested, and re-inspected before leaving our facility.
Learn about our quality processCustomer Support Team
Our dedicated customer support team includes industry experts with deep knowledge of automotive systems. They provide technical assistance, answer questions, and help customers find the right parts for their needs.
Meet our support teamSustainable Practices
We've implemented sustainable manufacturing practices that reduce waste, conserve energy, and minimize environmental impact while maintaining the highest quality standards.
Explore our sustainability effortsEmployee Training
Our comprehensive training program ensures every team member understands our core principles and has the skills and knowledge to uphold them in their daily work.
Join our teamExperience the Prior Difference
Discover how our core principles translate to quality products and exceptional service